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Associate, User Engagement


A Shared Vision

Service Year Alliance believes that a service year should be a common expectation and opportunity for every young American, and works everyday to realize that vision. The force of service years at scale can repair broken cities, uplift and educate children at risk, and empower communities struggling with poverty. It could unite the most diverse nation in history, binding people of different backgrounds through common cause. It can inspire young Americans to serve for a year, and in the process, forge them into the leaders for life our nation needs.

Our North Star

On the path to our vision, our aim is that, within a generation, every year, one million young Americans engage in a service year, solving important problems while transforming their own lives.

Why Now: Broken Citizenship and Pressing Challenges

Today, the need for a common experience of citizenship in our country is more poignant than ever. We are drifting apart. Contrary to the illusion of constant connectivity, Americans are isolated from one another—geographically, ethnically, economically, religiously, and culturally. Traditional forms of civic participation have atrophied. Many Americans’ sole contribution to the country is through paying taxes—not nearly enough to bind people to their communities. Only one in three eligible voters turned out in the last election. Less than one percent of Americans serve in the military. There’s a chance—right now—to inspire a renewed sense of citizenship capable of solving our biggest challenges and creating the leaders our nation needs.

Neither the idea of national service nor our vision are new, but this moment in time tells us they are both deeply needed and never before more achievable.      

Position Description

Are you passionate about service and opportunities for young people? Are you good with people and want to learn more about managing a technology platform?

Join our team and help young people find their service years using our innovative platform! The Service Year Exchange platform brings everyone together: young people seeking service year positions, organizations seeking corps members, and funders looking to support these efforts

As the Associate, User Engagement you will work with the Service Year Exchange (SYx) team to develop, implement, and refine systems and strategies for user engagement, conversion and support. This will primarily include assisting with the identification and implementation of tactics and messaging for moving young people through our engagement funnel within the SYx; from initial registration, to serving a year, to transitioning into the alum community. In this role, no two days will be the same, since you will often be on the front line of communications with users in various mediums such as webinars, emails, phone calls, and in-application chats. To be most effective in this role, you’ll need to work closely with multiple teams, including Technology and Marketing & Communications.


  • Support the development and implementation of a strategic communication plan to engage young people on the Service Year Exchange to convert them to candidates, serving corps members, and alums
  • Collect, analyze, and translate customer feedback into refined engagement strategies, content for the SYx, potential add-ons to the value proposition for a service year, and improvements in the platform
  • Implement other operational activities related to the Service Year Exchange, which may include corps member community boards, corps member rewards, or contests/competitions to incentivize corps member activity
  • Analyze user behavior and activity on the exchange to identify potential bridges and barriers to connections between young people and host organizations
  • Support Managing Director, Service Year Exchange and Chief Technology Officer with the identification and development of new features by outlining requirements and conducting quality assurance testing
  • Contribute to triaging and responding to daily customer support requests
  • Assist with certification reviews to approve host organizations and certify service year positions
  • Provide overall logistical and administrative support to the Service Year Exchange department
  • Support cross-functional work and broader organization-wide strategic goals
  • Other duties as assigned



  • Deep belief in service years to tackle our most pressing challenges, transform the lives of those who serve, and change the course of our country
  • Humble leader with tremendous professional resolve
  • Comfort with ambiguity
  • Bias for taking initiative to create and own new opportunities
  • Strong learning mindset
  • Compelling writing, editing, and verbal skills
  • Comfort with data analysis and strong analytical skills
  • Experience with email marketing is a plus
  • Knowledge and understanding of AmeriCorps and the principles of national service
  • 1+ years of experience in a service year program
  • 1+ years of sales and customer service experience

About Service Year Alliance

Service Year Alliance is a bipartisan organization committed to making a year of full-time service — a service year — a common expectation and opportunity for young Americans of all backgrounds. Expanding service years has the power to address our country’s most pressing challenges, change the lives of those who serve, and unite our nation. Service Year Alliance is the result of a merger between the Franklin Project, ServiceNation, and the Service Year Exchange. The merger is an exciting indication of how passionate every person who works here is about our vision of transforming the nation through service: we put aside ego’s, dissolved powerful brands, and altered our leadership structure not because it was easy, but because that’s what our mission demands. SYA is a joint venture between Be The Change, Inc. and The Aspen Institute. Gen. (Ret.) Stanley McChrystal serves as the founding Chairman of our board.  We are an equal opportunity employer and an Employer of National Service. AmeriCorps, Peace Corps, and other service year alumni are encouraged to apply, as are military veterans. Please indicate in your application if you have served in one of these programs. SYA is based in Washington, DC. 

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